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Kia teases first images of the all-new Sportage
Kia Corporation has revealed the first official teaser images of the all-new Sportage - the fifth incarnation of the brandโs most popular SUV model.
Due to be revealed in July in Korea, the all-new Sportage has been carefully crafted to establish new benchmarks in its segment - for its advanced exterior and interior design, connectivity tech, and responsive yet highly efficient powertrains.
Revealed earlier this year to great acclaim from the design community, Kiaโs new design language - Opposites United - is at the core of the Sportage, influencing every aspect of its appearance and character. The early images hint at an assertive and cutting-edge presence for the SUV - paying homage to natureโs perfection and simplicity whilst connecting with the brandโs new design direction.
The all-new Sportage follows Kiaโs recent company rebrand that aims to create sustainable mobility solutions for customers by revamping all facets of its business. The first marker on the journey came in March when Kiaโs first dedicated BEV - the EV6 - was unveiled.
Muscular exterior and innovative interior
The all-new Sportage has a muscular stance and strong yet refined silhouette. Notable new details include the crisp, taught character lines that ripple across the surfaces. The front creates an instant and thought-provoking statement, with a detailed-orientated black grille graphic spanning the width of the face. At the rear, muscular shoulder lines drop gently to meet slim daytime-running lamps, which flank the new Kia logo and Sportage emblem.
The interior design sketch reveals a driver-orientated space that plays with boldness in character, softness in qualities and innovation in technology. At the core is a beautifully sculpted integrated curved display.
โTaking inspiration from an ethos we created where nature meets technology, the all-new Sportage challenges the norm with an adventurous and contemporary exterior and a carefully conceived, beautifully detailed interior,โ said Karim Habib, Senior Vice President and Head of Global Design Center. โWith the all-new Sportage, we were fully focused on challenging ourselves and pushing our fifth-generation SUV to a new level.โ
More details regarding design features of the all-new Sportage will be unveiled in the coming weeks.
The all-new Kia Sportage design revealed
- Fifth-generation Sportage looks to the future with a sleek yet muscular and modern exterior design
- Cutting-edge interior blends ergonomic layout and the latest tech innovations to create an inspiring space
- A panoramic curved display forms the nucleus of the Sportageโs bold but sophisticated cabin
- Kiaโs acclaimed โOpposites Unitedโ design philosophy at the heart of Sportageโs youthful appearance
Kia Corporation has today revealed the official images of the stunning all-new Sportage, an SUV that has been carefully crafted to inspire customers with its interior and exterior design.
The exterior challenges design norms and moves the Sportage identity into the next generation, while paying homage to its rich heritage. Tense and crisp lines ripple along the refined body, amplifying dramatic styling tensions. At the same time, clean but muscular surfaces join forces with intricate graphics to give the SUV a dynamic and assertive road presence. On the inside, a space has been created that is truly state-of-the-art, fusing high-tech sensibilities into contemporary style.
โReinventing the Sportage gave our talented design teams a tremendous opportunity to do something new; to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design. With the all-new Sportage, we didnโt simply want to take one step forward but instead move on to a different level in the SUV class,โ commented Karim Habib, Senior Vice President and Head of Global Design Center.
โWhen you see the all-new Sportage in person, with its sleek but powerfully dynamic stance, and when you sit inside the detailed-oriented cabin with its beautifully detailed interior and first-class materials, youโll see we have achieved those goals and set new benchmarks. In the all-new Sportage, we believe you can see the future of our brand and our products.โ
Revealed earlier this year to great acclaim from the design community, Kiaโs new design philosophy โ Opposites United โ is at the core of the all-new Sportage, influencing every aspect of its appearance and character. The principles of Opposites United will influence all future Kia designs, giving them the same basic DNA. The thought-provoking and daring philosophy strengthens the connection between design and Kiaโs new brand direction, โMovement that inspiresโ.
Opposites United is formed of five pillars: Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity and Bold for Nature. The last pillar โ Bold for Nature โ has profoundly influenced the design creation of the all-new Sportage, embodying the natural world and creating a design identity that takes a daring, emotional, modern but organic form.
The all-new Sportage is the result of a collaborative effort between Kiaโs main global design network in Korea, Germany, the US, and China.
New benchmarks for exterior SUV design
The front of the all-new Sportage creates an instant impact and thought-provoking design statement with a detailed-orientated black grille graphic stretching across the width of the face. Like an intricate web, the technical graphic pulls together the main frontal features of the all-new Sportage, crafting an imposing front volume. The elongated grille links Kiaโs modern signature Tiger Nose grille โ that acts as the visual focal point of the car โ to the distinctive futuristic-styled boomerang-shaped DRLs (daytime running lamps), which in turn create solid boundary lines for the striking head lamps. Such intricate and technical design complexity of the front facia is delicately balanced by the simplicity of the main surfaces at the front, including the pronounced bumper.
The side profile of the all-new Sportage stays true to its sports utility DNA, with taut lines cutting across pure, clean but refined body surfaces that seamlessly blends the contrasting volumes together. Representing a first for the Sportage range, a black roof โ a different color paint option to the vehicleโs body โ is now available with the new model, helping to accentuate the sporting profile and highlight the architecturally dynamic C-pillar that encompasses a deconstructed look. The addition of a chrome beltline kicks up onto the rear of the all-new Sportage and into the D-pillar, creating harmonious lines with the rear spoiler that further adds to the sporting pedigree of the car.
At the rear, the all-new Sportage maintains its strong road presence with its powerful broad shoulders, allowing the SUV to personify strength and stability. The muscular swooping fastback flows into the rear lamps, which have been crafted to give the impression that they cut into the body with fine precision, forming the outline of the rear lamp graphic and the main section of the tailgate. The razor rear lamps are connected by a slim horizontal design, giving the all-new Sportage a stunningly wide impression from the back.
Completing the design journey, a large lower graphic bumper casing at the rear uses the same philosophy as the frontal technical black grille, connecting the all-new Sportageโs rear design elements and resulting in lightness in both appearance and touch.
State-of-the-art interior
The interior of the all-new Sportage plays with boldness in character, offering intuitive and innovative in technology, to create a driver-orientated space that is truly state-of-the-art.
A sculpted integrated curved display with a slim crush touchscreen pad and finely detailed air vents forms the nucleus of the all-new Sportageโs spectacular cabin. The arresting curved display sweeps across the front of the Sportage, giving the cockpit great width and depth. Like the air passing through it, the three-dimensional air vents flow within the integrated curved display, reinforcing the Sportageโs contemporary and exquisitely slim cockpit feel.
The high-tech touchscreen pad along with the advanced integrated controller act as the nerve center for driver and passenger connectivity, functionality and usability needs. Both systems have been created to be easy-to-use, highly intuitive and soft to touch.
Optimally positioned for the driver and front passenger is an ergonomic center console that combines convenience with luxury. Finished with a high-end gloss, the console provides storage, operating system configuration, cupholders and soft-touch switches, the latter sitting on a raised profile alongside the shift-by-wire transmission dial.
The highest quality materials that are sumptuous to touch, dynamic and vibrant color options and additional energizing finishing techniques that includes chrome and pad print ensure that the interior of the all-new Sportage is a special place to spend time while on the move. The driver and front passenger seats combine high-tech with high comfort in sporting slim shell design.
Further enhancing passenger convenience, at the rear of the driver and front passenger seats are integrated hanger-type designs within the slim headrests, allowing clothing and handbags to be easily and conveniently hooked into place.
The all-new Sportageโs intelligent interior space is shrouded in a clever combination of practicality, functionality and versatility.
For the first time in the Sportageโs history, a bolder model has been specifically designed to convey a more confident, vigorous and versatile character. The all-new Sportage X-Line features a unique bumper, side sill and curved roof rack. On the inside, customers can choose between a signature sage green or black seating, as well as bold quilting and black metal wood to further bring to life the modelโs confident persona.
Due for global market launch later this year, more information on the all-new Sportage will be made available in due course.
