Avatr, the Chinese electric vehicle startup, is gearing up to launch its third model, the Avatr 07, in June or July this year. With a starting price expected to be above 209,000 yuan (approximately 28,800 USD), the Avatr 07 will rival the likes of the Tesla Model Y, BYD Sea Lion 07, and Onvo L60.
The Avatr 07 maintains the design language of its siblings, the Avatr 11 and 12, showcasing a sleek front end with two-tier LED running lights and seamlessly integrated headlights. The rear of the vehicle features long strip lights, an enlarged rear windshield, and a distinctive rear wing with a high-mounted brake light.
Measuring 4,825 x 1,980 x 1,620mm in dimensions and a wheelbase of 2,940mm, the Avatr 07 will be a mid-sized SUV offered in both BEV and EREV versions. It was previously known by the codename “Avatr 15.”
Under the hood, the Avatr 07 BEV 4WD variant packs a punch with two electric motors. Unlike its siblings, which use Huawei e-motors, the Avatr 07 opts for a rear motor from Deepal and a front motor from Chongqing Tsingshan Industrial, delivering peak powers of 188 kW and 252 kW, respectively. Together, they provide a combined output of 440 kW to the vehicle, powered by an LFP battery pack from CATL. The Avatr 07 can reach a top speed of 200 km/h.
Avatr’s CEO, Chen Zhuo, shared rendered images of the Avatr 07 on the social media platform Weibo, generating buzz among automotive enthusiasts. The extended-range version of the Avatr 07 is equipped with a 1.5-liter engine manufactured by Changan, delivering a peak output of 115 kW. The single-motor model boasts a maximum motor power of 231 kW, while the dual-motor variant takes it up a notch with a combined power of 362 kW. Both configurations are equipped with a 39-kWh LFP battery, offering an electric range of 188 km and a top speed of 190 km/h.
Avatr, established in 2018 as a collaboration between Changan New Energy and Nio, has since seen a shift in its shareholder structure. Following Nio’s exit, CATL stepped in, acquiring a 17% stake in the company. Changan retains a significant 40% ownership share, while Huawei is a key supplier to the startup. Avatr’s current lineup includes the Avatr 11 SUV and the Avatr 12 hatchback, with more models expected to join the family soon.
The Chinese automotive sales industry has faced challenges in recent years, and Avatr is taking proactive steps to enhance its sales network. The company aims to expand its reach to 470 sales points this year, utilizing both direct and dealership channels. This strategic move not only upgrades their sales network but also lays a strong foundation for future competition. By alleviating financial pressures, Avatr can allocate more resources to research and development, as well as marketing initiatives, to strengthen its position in the market.
