Kia is launching the EV1, an affordable entry-level electric car, in 2028 with a starting price around £17,000, developed on a bespoke platform shared with Hyundai’s upcoming Ioniq 1.
The EV1 will cost between £17,000–£20,000 in the UK (20,000–22,000 Euros in Europe), positioning it as one of the cheapest cars on the market without government grants
Kia and Hyundai are jointly developing a dedicated EV architecture to keep costs low while maintaining quality, dynamics, and futuristic design
The car will feature next-generation tech and be Kia’s first software-defined vehicle, including autonomous highway driving functions
Design will be sportier and more urban-focused than the larger EV2, with a monobox silhouette, black plastic accents, and vertical LED lighting
A concept version is expected in 2027, about a year before the production model launches
A performance GT variant is possible but unlikely to feature dual-motors
The EV1 will serve as the spiritual successor to the Picanto city car and may be built in Slovakia alongside the EV2
Key competitors include the Renault Twingo, Volkswagen ID. Lupo (arriving 2027), and Smart 2
Why It Matters: The EV1 represents a significant push by Kia to make electric vehicles accessible to budget-conscious buyers in the competitive city-car segment, challenging both petrol and electric rivals with aggressive pricing without compromising on technology or design.