2028 BMW 1 Series

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The BMW 1 Series and its electric counterpart, the i1, are targeted at a younger demographic with their distinctive and forward-thinking aesthetic.

These models are poised to offer a blend of style and performance that resonates with the preferences of a younger audience.

The design philosophy aims to set new benchmarks in the automotive industry by combining modernity with the classic values of BMW.

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A discussion about BMW’s approach to the next-generation 1 Series, which will maintain both a front-wheel-drive petrol platform and introduce a rear-biased Neue Klasse electric vehicle.

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Key Details:

  • The current 1 Series uses the UKL platform (shared with Mini), not the CLAR rear-drive structure used by the 3 Series and above
  • BMW plans to offer the 1 Series in both ICE and EV versions, satisfying different market preferences
  • The upcoming EV variant is expected to be priced around £30,000, approximately £20,000 less than the current i3
  • Range concerns for ID3-sized EVs are debated, with most achieving 200–400 miles; the ID3 reaches 391 miles
  • Tesla’s decision not to pursue the Model 2 has left a market gap that BMW, Audi, and Mercedes are now targeting
  • Commenters note that smaller EVs face trade-offs between price, battery size, and range

Why It Matters:

BMW’s dual-platform strategy for the 1 Series allows the brand to serve both traditional petrol buyers and the growing EV market without sacrificing either segment’s core requirements.

Source: autocar.co.uk