Genesis Motor, LLC, is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai’s new luxury sedan, the Hyundai Genesis, in 2004, the Genesis brand was officially announced as an independent marque on 4 November 2015, launching their first Genesis standalone model, the Genesis G90, in 2017. Genesis models are designed in Rüsselsheim (Germany), Namyang (South Korea), and Irvine (United States); and produced in Ulsan (South Korea). In 2020, J.D. Power named Genesis the most dependable automotive brand in North America.