Hyundai unveils the design of 'The New Tucson'

  • Hyundai introduces redesign of Tucson to further enhance its product offering
  • Continuing the existing ‘Parametric Dynamics’ theme, emphasizing a solid and wide impression
  • Horizontal sculpting, including panoramic display and upright air vents, reflects new-car level changes

Hyundai Motor Co. unveiled the design of The New Tucson for the first time on Tuesday (Nov. 21).

The New Tucson is the fourth generation of the Tucson, which was launched in September 2020, and is the first redesign in three years to further enhance its product competitiveness.

The New Tucson inherits the ‘Parametric Dynamics’ theme of the previous model, while the design is more complete with a sturdy and wide exterior and a luxurious, high-tech interior.

At the front, the Parametric Jewel Hidden Lamps, which serve as daytime running lights, and the detailed graphics on the radiator grille are thin and angular, and the bumper and skid plates are shaped to extend from side to side, giving the car a strong and wide look.

At the rear, the skid plates integrated with the bumper molding were enlarged in the horizontal direction to create a wider and more imposing impression, and the design was refined and solid, giving it a sense of unity with the front and adding stability.

The side emphasizes dynamism, with redesigned alloy wheels that harmonize with the character lines for a strong, sporty look, improving the overall sense of proportion.

The interior of The New Tucson has been refreshed for the new model year to create an upscale, high-tech image while emphasizing a sense of spaciousness and practicality with a horizontal, form-focused design.

Hyundai has incorporated a “Panoramic Curved Display” that curves around the digital cluster and infotainment system, each measuring 12.3 inches, to improve driver visibility and enhance a sense of luxury, while the infotainment/air-conditioning controls feature a balanced mix of physical buttons/knobs and capacitive touch for ease of use.

In addition, a thin, elongated air vent from the driver’s seat to the passenger’s seat adds a high-tech touch, and the dashboard in front of the passenger seat has an open tray and ambient mood lamps to create a cozy lounge-like design.

In addition, the center space, which has been freed up by the application of a column-type electronic shift lever, has a floating console that looks like it is floating in the air to maximize storage, and a wireless smartphone charging system and cup holders are placed in parallel to increase space utilization.

The New Tucson is available in a total of nine exterior colors, including two new colors, Pine Green Matte and Ultimate Red Metallic, and five interior colors, including a new Green/Black/Grey tri-tone.