Nissan is highlighting a wide range of electrified and seamlessly connected vehicles that aim to exceed consumer expectations at Auto Shanghai 2023. Premieres include two EV concepts: the Max-Out convertible sports car, which made its China debut, and the Arizon SUV, which made its global debut. The Arizon is designed to meet China’s diverse mobility needs.
The e-POWER X-Trail – which was also unveiled in the show - started pre-sales in the market today.
Nissan COO Ashwani Gupta says, “China is one of the most technologically sophisticated markets in the world. Market and customer needs are rapidly changing, making China a global driver of electrification as well as a leader in connected car services. There is a need for increased electrification and advanced sustainability in the market, and we are working hard to meet it.”
The Arizon concept: an exciting EV experience
The Arizon concept, created by a Chinese team leveraging Nissan’s global EV expertise, is designed to serve as a multifunctional partner for China’s drivers. Bringing an exciting new EV experience to China, the Arizon has an impressive exterior design and a richly appointed cabin that exudes a warm, high-tech glow. Built on the CMF EV platform, the Arizon features a low center of gravity and a spacious, pillarless open-air cabin with an expansive auto-dimming glass roof.
Designed to be human-centric, the Arizon concept features a new virtual personal assistant named Eporo that elevates the driving experience beyond mobility. Eporo can interact with passengers in a human-like manner and provide accurate responses utilizing time, weather and other data.
The Arizon also features an innovative interactive lighting system that recognizes people and automatically adapts the illumination to suit their preferences. The lighting ambiance can also be adjusted through intuitive modes including leisure, relax, sleep and surprise, providing premium hospitality with seamless, personalized interactions.
The Arizon concept has been imagined in China for Chinese customers looking for a personalized solution. Nissan took the vehicle experience beyond mobility with a software-defined vehicle approach. New levels of connectivity and integration will enable our vehicles to blend digital and physical realities.