Volkswagen Plans Electric Touareg SUV to Fill Flagship Gap
Volkswagen is exploring an electric successor to the retiring Touareg SUV to serve affluent customers seeking premium features without a luxury badge, as confirmed by sales boss Martin Sander.
Key Details:
- The current Touareg will end production after 24 years, making way for higher-volume, lower-cost models.
- The new EV, likely called “ID Touareg,” will target a niche market between volume and premium segments — buyers who value quality and design but prefer understated branding.
- It will be a large SUV (80% of the segment) built on the upcoming SSP platform, possibly sharing tech with Audi and Porsche.
Why It Matters:
This move aims to retain loyal, down-to-earth affluent buyers who don’t want to be seen in overtly premium vehicles like a Porsche Macan, while aligning with VW’s electric future.
Source: autocar.co.uk